Marketing homework help

 

 

 

6915 Integrated MKT/MGMT Decision Making

Module 6 – The Power of Habit

Written Assignment

 

            Apply the Power of Habit (POH) to one of two situations: an attribute of organizational culture you desire to change; or, a new product for which you need to plan how to market. You may apply hypothetical or real-life situations. You may apply situations you have experienced or situations you have heard about. Choose one of these situations; do not write about both. Apply the three POH concepts: cues, routine, and reward.

Guidelines:

  • Be concise, but apply good writing.
  • 12 pt. Times New Roman
  • Double space
  • Normal boarders
  • No head (as I included above at the top of this sheet) and no page numbers or headers. Simply include your name at the top in the first line.
  • Two pages max. One page is OK, as long as you address the subtopics
  • Include four subtopics: General Description, Cue, Routine, and Reward. Place the subtopic in bold at the beginning of the related paragraph. Example:

General Description. A company is having problems with employee relationships. Often, in times of key decisions, employees are more concerned with degrading their colleagues’ new ideas than with solving problems.

 

https://www.youtube.com/watch?v=wQLHwSphu-M

https://www.youtube.com/watch?v=tC2ucDs_XJY

https://www.csoonline.com/article/2133928/zero-information-loss–a-keystone-habit-to-drive-business-success-.html

https://www.youtube.com/watch?v=aLqLjequiB8

https://www.yourarticlelibrary.com/consumers/consumer-buying-behaviours-4-important-types-of-consumer-buying-behaviours/22153

https://www.yourarticlelibrary.com/consumers/consumer-buying-behaviours-4-important-types-of-consumer-buying-behaviours/22153

https://erisstrategy.com.au/using-advertising-market-research-to-create-effective-advertising/

https://www.brandingstrategyinsider.com/brand-strategy-work-is-no-job-for-ad-agencies/#.YD8s0C1h1QK

https://smallbusiness.chron.com/advantages-using-advertising-agency-3596.html

https://www.forbes.com/sites/ilyapozin/2014/04/23/leave-it-to-the-experts-should-you-outsource-your-marketing/?sh=5a973cb02393#2715e4857a0b14508c3819ea

https://www.bing.com/videos/search?q=Charles+Duhigg+Habit+Loop+YouTube&Form=VQFRVP#view=detail&mid=7AFA2AC889AFB6D3C4677AFA2AC889AFB6D3C467

https://www.bing.com/videos/search?q=power+of+habit+youtube&FORM=VIRE4#view=detail&mid=EC17D4CA19F9752BB7ECEC17D4CA19F9752BB7EC

https://www.bing.com/videos/search?q=paul+o%27neill+alcoa+safety&qs=NH&sk=AS2&FORM=QBVR&pq=paul%20o%27neill%20al&sc=8-15&sp=3&qs=NH&sk=AS2#view=detail&mid=BABA4E658CFB3F41451DBABA4E658CFB3F41451D