- Create 2- 3 slides Microsoft® PowerPoint® presentation with speaker notes that presents your strategies for global segmentation and positioning. Remember to make your presentation interesting for your audience by using charts, graphs, and photos where needed.
- Discuss the various types of criteria that might be employed to determine global market segments.
- Explain the cultural and political issues that your company (Apple) must address before entering your new market (Australia). Evaluate the pros and cons of standardization.
- Cite at least three outside references in addition to your textbook.
Format presentation consistent with APA guidelines.
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