Marketing homework help

/in /by

https://s3.us-east-1.amazonaws.com/blackboard.learn.xythos.prod/5a32abcf50efd/584516?response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27CMGMT2464-RedLobsterCase.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20200403T031044Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAIL7WQYDOOHAZJGWQ%2F20200403%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=2c76e74570d32ef08e880f99c28ad2f9be7867adc43205f549be15e9e337bfeb
 
 

  • Should “experientials” represent the new Red Lobster target customer? Why or why not? What are the advantages and disadvantages of marketing to this segment?

 

  • Was the current position of “fresh, approachable” seafood still the correct position for Red Lobster to take if they wanted to move into “experientials?” Why or why not? If not, how should they re-position and how should they adjust their menu and pricing to reflect that position?

 
1 page for both questions