Marketing homework help

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2.3 Place

  • Ideal market exposure
  • Distribution customer service level
  • Channels of distribution
    • Number and type of wholesales
    • Number and type of retailer
    • Coordination needed in the channel
    • Logistics

2.4 Promotion

  • Developing a promotion blend
    • Personal selling
    • Mass selling: advertising and publicity
    • Sales Promotion
  • Promotion planning may vary according to
    • Adoption processes and promotion planning
    • Promotion to business customers
    • Promotion to final consumers
    • The product life cycle and the marketing mix