Marketing homework help
Unit VII Case Study After completing this unit, you should now have a better understanding of the ethical issues that can occur in every step of the research process, from identifying the problem to analyzing the data and presenting the information. Below are several research case studies, one of which you will choose to review. Analyze the possible ethical implication of your chosen study. Based upon the details of your chosen case study, discuss the possible ethical implications to both the client and the researchers. Follow the instruction listed below. Choose one of the following case studies: Decision Analyst. (n.d.). A decision analyst proprietary panel of users. Retrieved from https://www.decisionanalyst.com/media/downloads/proprietarypaneltanningproducts.pdf Decision Analyst. (n.d.). A qualitative approach to understanding the path-to-purchase. Retrieved from https://www.decisionanalyst.com/media/downloads/QualitativePathtoPurchase.pdf Decision Analyst. (n.d.). A rose of any other color… Retrieved from https://www.decisionanalyst.com/media/downloads/RoseOfAnyOtherColor.pdf Decision Analyst. (n.d.). China: A newworld of possibilities. Retrieved from https://www.decisionanalyst.com/media/downloads/China-ANewWorldofPossibilities.pdf After reviewing the case study, provide a summary of the case in your own words. Then, analyze the ethical implications involved in the study. In your analysis, be sure to answer the following questions: How does ethics play a role in marketing research? What are possible ethical implications for the client? What are possible ethical implications for the researcher? What should be included in the client/contract agreement to counteract ethical issues? Your case study must be a minimum of two pages, and at least one academic source should be used in addition to the case study itself. Any information from the sources must be cited and referenced in APA format, and your paper should be formatted in APA style. Information about accessing the grading rubric for this assignment is provided below.