Marketing homework help

INSTRUCTIONS
Please reference on borrows Literature – work is check
FACTS:

  • Gemma and James have pooled their savings to create a      start-up company to develop and market an idea they conceived while      students together at MIT. They obtained permission to use a college lab      during late night hours a few nights a week during their last term before      graduating to work on the project. Then they were able to move to James’      parents’ garage, which they keep locked.
  • Now they need more sophisticated resources. They have      created a prototype robotic device, called “Phoebe,” that will      aid first responders in disaster relief by sensing and locating survivors      remotely in areas unsafe for humans and dogs to navigate. Phoebe’s ensors      will locate living beings, scan vitals and assess level of trauma.
  • Gemma and James have mapped out both private and public, civil,      and military, applications of their invention, plus continued R & D      improvement into next-phase capabilities.
  • They have not shared their theory, the prototype, their      documentation or any of the associated hard and soft technologies with      anyone, but anticipate needing to do so to obtain a funding source.
  • They are concerned about others learning of their      technology ahead of their chance to obtain IP protection and customers,      because they caught a nosy ex-classmate of theirs, Clarence, hanging around      their lab.

EXPLAIN AND DISCUSS IN A WELL-ORGANIZED APA PAPER:

  1. The type of business organization Gemma and James      should use to organize their business entity and why. (HINT: Consider      partnership, corporation, and limited liability company options.)
  2. The four types of intellectual property (IP) and which      of these have application to Gemma and James’ invention, Phoebe.       Include case law that illustrates these at least two types of IP as      applicable to Gemma and James situation and potential issues.
  3. The steps Gemma and James should take to protect their      invention.
  4. It is possible Gemma and James will find themselves in      one or more disputes over their invention or related matters.       Explain alternative dispute r resolution (ADR) and how this can work to      their advantage.

Concepts that should be included in your essay:

  • Types of business organizations; considerations for      organizing and operating a business;
  • Legal environment of business; considerations for      management and training to meet business needs;
  • Types of IP and their application to Phoebe (include      case law);
  • IP protection (part of case law requirement could be      used here);
  • Relevant methodologies and practices as illustrated by      major contributors or organizations (e.g. US PTO, WIPO);
  • IP litigation claims and defenses and types of      alternative dispute resolution (ADR), including case law that illustrates      types of ADR in practice (especially IP);
  • Considerations of business management for handling IP      innovation, selection of IP protections;
  • Business compliance issues that Gemma and James should      consider.

Word length: The Exemplary level of the Rubric is 1500-2100 words.  This requirement is exclusive of title page and the References list.  Also, you do not need to include an abstract. If you do, it is not part of your word count.

Marketing homework help

INSTRUCTIONS
Please reference on borrows Literature – work is check
FACTS:

  • Gemma and James have pooled their savings to create a      start-up company to develop and market an idea they conceived while      students together at MIT. They obtained permission to use a college lab      during late night hours a few nights a week during their last term before      graduating to work on the project. Then they were able to move to James’      parents’ garage, which they keep locked.
  • Now they need more sophisticated resources. They have      created a prototype robotic device, called “Phoebe,” that will      aid first responders in disaster relief by sensing and locating survivors      remotely in areas unsafe for humans and dogs to navigate. Phoebe’s ensors      will locate living beings, scan vitals and assess level of trauma.
  • Gemma and James have mapped out both private and public, civil,      and military, applications of their invention, plus continued R & D      improvement into next-phase capabilities.
  • They have not shared their theory, the prototype, their      documentation or any of the associated hard and soft technologies with      anyone, but anticipate needing to do so to obtain a funding source.
  • They are concerned about others learning of their      technology ahead of their chance to obtain IP protection and customers,      because they caught a nosy ex-classmate of theirs, Clarence, hanging around      their lab.

EXPLAIN AND DISCUSS IN A WELL-ORGANIZED APA PAPER:

  1. The type of business organization Gemma and James      should use to organize their business entity and why. (HINT: Consider      partnership, corporation, and limited liability company options.)
  2. The four types of intellectual property (IP) and which      of these have application to Gemma and James’ invention, Phoebe.       Include case law that illustrates these at least two types of IP as      applicable to Gemma and James situation and potential issues.
  3. The steps Gemma and James should take to protect their      invention.
  4. It is possible Gemma and James will find themselves in      one or more disputes over their invention or related matters.       Explain alternative dispute r resolution (ADR) and how this can work to      their advantage.

Concepts that should be included in your essay:

  • Types of business organizations; considerations for      organizing and operating a business;
  • Legal environment of business; considerations for      management and training to meet business needs;
  • Types of IP and their application to Phoebe (include      case law);
  • IP protection (part of case law requirement could be      used here);
  • Relevant methodologies and practices as illustrated by      major contributors or organizations (e.g. US PTO, WIPO);
  • IP litigation claims and defenses and types of      alternative dispute resolution (ADR), including case law that illustrates      types of ADR in practice (especially IP);
  • Considerations of business management for handling IP      innovation, selection of IP protections;
  • Business compliance issues that Gemma and James should      consider.

Word length: The Exemplary level of the Rubric is 1500-2100 words.  This requirement is exclusive of title page and the References list.  Also, you do not need to include an abstract. If you do, it is not part of your word count.