Marketing homework help

/in /by

This assignment is based on FENTY BEAUTY PRODUCTS.
 
 
 
Submit the sections below.
 
1. Channel Mix
 
Create a channel distribution plan to effectively reach customers in the host market. Items to consider in your discussion include the following.
 
Exporting
Retailing
Intermediaries
2. Channel Management
 
Analyze the factors influencing materials handling, inventory location, inventory control, order processing, and modes of transportation available in the host market. Items to consider in your discussion include the following.
 
Materials handling
Inventory location and control
Order processing
Transportation alternatives
Supply chain management
3. Integrated Marketing Communications
 
Evaluate how the executional frameworks for advertising programs are adapted to international marketing, and create an IMC plan for the host country. Items to consider for your plan include the following.
 
Push versus pull strategy
Advertising, including traditional, alternative, and culturally based
Consumer and trade promotions
Public relations