Marketing homework help

KENTUCKY FRIED CHICKEN

QUESTIONS TO BE CONSIDERED

Questions to consider:

1. Analyze the case and determine the factors that have made KFC a successful global business. 2. Why are cultural factors so important to KFC’s sales success in India and China?

3. Spot the cultural factors in India that go against KFC’s original recipe.

4. Why did Kentucky Fried Chicken change its name to KFC?

5. What PESTEL factors contributed to KFC’s positioning?

6. How does the SWOT analysis of KFC affect the future of KFC?

CASE STUDY GUIDELINES

Abstract (75-100 words):

on separate page

Introduction:

Overview of the organization

Identify the type of business organization and strategies

Key players (people in power)

Body–Label headings according to subject/content:

Discuss Porter’s 5 Forces:

Competitors

Market Entry

Substitutable Products/Services

Suppliers

Customer

Supply Chain

Organizational Structure (centralized; decentralized; matrix)

Organizational Strategy (low cost; differentiation; etc.)

Identify problems, issues, variables, and relationships related to the case

Discuss problems and List symptoms

Isolate critical issues

Conduct PESTEL analysis

Political factors

Economic factors

Sociocultural factors

Technological factors

Legal/Regulatory factors

Environmental factors

Conduct SWOT analysis and discuss the components

Strengths

Weaknesses

Opportunities

Threats (Listing the SWOT components in a table makes a good visual.)

Closing:

Summary

Discuss solutions and alternative solutions

Discuss Christian and ethical repercussions within the context of the case

Make recommendations

Offer a plan for implementation

Determine measurements for effectiveness and efficiency

Logical conclusion

References

CRETERIA

l. Compleæd in word application, typed, double spaced, on standard süc paper with margins of one iuch on all sides. Comolies fi:lly with the assigrureut. (10 poinrs)

2. Ruuing hoad and page number ia upper right-haod comer with five spaces botween runaing head ard page number. Complies firlly with the assignmenr (I0 poins)

3. On separate page, the word “Abstract,’ cente¡ed oD paper followed by 75-100 word overvieu Comolies fully with rhe assignnent. ( 10 points)

4. Major headiags oentered on page. Every word capiblized excspt articles, short prepositions, and coordinating conjuactions. Complies fully with rhe assiFment. (5 points)

5. Visuals labeled with a¡ A¡abic nume¡al a¡d include title on separate lines above the visual flush left. Sou¡co provided below the øble flush left. Complies firlly with the assiFrtrent. (5 poiats) 6. References on sqlarate (last) page, title conteröd one inch from top, double spaced, and alphabetized by last name ofautho¡s. If author is unkrow¡, alphabotize by first word of tbe tide (excluding A, An, The). References properly used in the text and on roference page. Complies firlly with the assignment

Content full fill

1. Provides oompelling supporting a¡guments, ovideace, ald exanplos presented in the case study. (10 points) 2. Is free oferro¡s in gramrnar, punctuation, word choioe, spellhg and format. (15 points) Include hart, table, or map to illusûate something in the pape¡. (10 poi¡rs) 4. Recognize an ethical issue from the case study or Êom ¡ese¿¡ch ofthe company. Evalu¿te this issue &om a Christiar point of view. Coraplies fi.rlly with tåe assignmenl (5 poi¡ts) 5. The introduotio¡, body and conclusion ofthe paper a¡e sound. ( l0 poiats)