Marketing homework help

Attachment is review notes.
Only fix questions
Class 14 and 15
 
Class 16, 17 Conjoint | Break Even Analysis
 
Chpt 18: Product Line, 19 Product Line Pricing
 
 
Attitude measurement:
Ask them what about the product.
Voc means voice of customer
Surver / focus group
^looking for feeback.
VAC:
Ask the experts.
Conjoint:
Three types
Traditional
It’s clear which ones are better
Choice based less so
Adaptive even less so.
^ do this to calculate the value of a util
(3-4)/= -1 utl
2-1=1
0.75 more
Roles wants to get into this
(150000-115000)/(1.2)= 29166.6666667
1.4
1.6+3.2 =4.8
4.8 *29166.6666667=140000 \
Mango example is really just for an understanding of the concept:
Honeywell’s total util:6
RR’s util without price:4.8
6-4.8=1.2 left for RR to charge the price.
$115,000:1.2 util
 
3000 = CM *q
 
(1.79)-1.27*13281/(1.79+0.2)-1.27
Cm = orignal profits