Mathematics Homework Help

Cornell Effectiveness of Advertising on Consumers Mothership Statistical Analysis

 

Need 2500 word Statistical analysis

the purpose of data collection=>

Client brief

Your client is Mothership https://mothership.sg/

The client is interested to find out why and how audiences engage with their

social media platforms, particularly Instagram and TikTok.

The client will provide primary social media analytics pertaining. Using this data,

and further secondary research as necessary (client website content, other

websites, Google Trends etc), your task is to construct a report that addresses

the questions below, explains and interprets the provided analytics and data

from your own research in order to provide recommendations on how they

might improve online engagement with their target audiences. 

You need to answer the below question

Instagram

1. Most of the time, users seem to tap through Instagram stories without

paying much attention to them. How can we better capture and retain the

attention of our users so that they are less likely to skip past them?

2. It appears that many of our IGTV videos do not receive as much

engagement as videos published as regular IG posts. Why is that so? How

can we improve the performance of our IGTV videos?

TikTok

1. How does the performance of original skits compare to that of other

videos that we repost from Facebook?

2. Amongst original skits, what content and formats work the best? (Reading

comments, on relatable topics, following dance/trends, etc.

3. Do TikTok hashtags actually work? How do they help / hurt our videos?

4. Are more users watching longer videos (relative to shorter ones)

on Mothership’s TikTok channel?

5. What are the demographics of the users who leave comments

on Mothership’s TikTok videos?