Mathematics Homework Help
Cornell Effectiveness of Advertising on Consumers Mothership Statistical Analysis
Need 2500 word Statistical analysis
the purpose of data collection=>
Client brief
Your client is Mothership https://mothership.sg/
The client is interested to find out why and how audiences engage with their
social media platforms, particularly Instagram and TikTok.
The client will provide primary social media analytics pertaining. Using this data,
and further secondary research as necessary (client website content, other
websites, Google Trends etc), your task is to construct a report that addresses
the questions below, explains and interprets the provided analytics and data
from your own research in order to provide recommendations on how they
might improve online engagement with their target audiences.
You need to answer the below question
1. Most of the time, users seem to tap through Instagram stories without
paying much attention to them. How can we better capture and retain the
attention of our users so that they are less likely to skip past them?
2. It appears that many of our IGTV videos do not receive as much
engagement as videos published as regular IG posts. Why is that so? How
can we improve the performance of our IGTV videos?
TikTok
1. How does the performance of original skits compare to that of other
videos that we repost from Facebook?
2. Amongst original skits, what content and formats work the best? (Reading
comments, on relatable topics, following dance/trends, etc.
3. Do TikTok hashtags actually work? How do they help / hurt our videos?
4. Are more users watching longer videos (relative to shorter ones)
on Mothership’s TikTok channel?
5. What are the demographics of the users who leave comments
on Mothership’s TikTok videos?