Mathematics Homework Help

Run cluster Analysis (in Stata or R) for Segmentation on the PDA 2001 data to try to identify the number of distinct segments present in this market. (2 pts)

2.Identify and profile (name) the clusters that you select. Given the attributes of ConneCtor, which clusters would you target for your marketing campaign? (2 pts)

3.How has this analysis helped you to segment the market for ConneCtor? (0.5 pt)

4.What concerns do you have with the approach (data collection, analysis, etc.) so far? (0.5 pt)

If you have access to MEXL (marketing engineering software), I recommend to use it because it is easier than STATA or R.Based on the case, “Conglomerate Inc’s New PDA(2001)