one page in 2hrs

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—–Discussion questions

It is better marketing practice for companies to focus on product differentiation or marketing segmentation? Why?

Do you agree that market segmentation as practiced (socio-economic, demographic, geo-demographic, etc) is not the true basis for successful marketing? Is there a product you endorse that you are not the target market segment? What lead you to endorse this product?

 

Reference

McDonald, M. (2010). Existentialism–a school of thought based on a conception of the absurdity of the universe. International Journal Of Market Research, 52(4), 427-430. doi:10.2501/S1470785309201363

 

 

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