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Assessment Information

This assessment is comprised of two parts. In Part 1, you’ll continue working on your Strategic Marketing Plan by completing Part B. In Part 2, you’ll create a presentation to show the depths of how a company can benefit from better use of social media channels.

Assessment Directions

-Part 1: Strategic Marketing Plan – Plan B

Download the Strategic Marketing Plan worksheet and complete Part B

-See attachment

–Part 2: Digital & Social Media Strategies Presentation

Many digital and social media sites are widely used in marketing strategies.

Create a 10- to 15-slide presentation with detailed speaker notes and visual elements.

Complete the following in your presentation

• Identify a company that could benefit from better use of social media.
• Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
• Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.
• Determine key performance indicators to measure the success of the online strategy.