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MRKT 310 University of Maryland Week 8 YETI Marketing Strategies Question

 

Hi there!

Remember Me? I need help with my last and final assignment for YETI products. I have attached the assignment and reading requirements below. I have also attached the previous 3 assignments. Same instructions as last time 3-6 pages as long as the questions are thoroughly answered. THe last 3 resources might require you to set up a one time log in. However, you might be able to find them through other source. Let me know if you are not able to access them. Hope to work with you again!

https://open.lib.umn.edu/principlesmarketing/part/…

Lewnes, A., & Keller, K.L. (2019). 10 principles of modern marketing. MIT Sloan Management Review. https://learning.oreilly.com/library/view/10-principles-of/53863MIT60431/?ar

Thomas, B., & Housden, M. (2017). Direct and Digital Marketing in Practice: Vol. Third edition. Bloomsbury Business. https://eds-b-ebscohost-com.ezproxy.umgc.edu/eds/ebookviewer/ebook?sid=05cc43b2-c553-416e-b4cd-e1e9ab5adc16%40sessionmgr101&ppid=pp_1&vid=0&format=EB

Zahay, D. (2015). Digital Marketing Management : A Handbook for the Current (or Future) CEO: Vol. First edition. Business Expert Press. http://ezproxy.umgc.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e025xna&AN=943880&site=eds-live&scope=site&profile=edsebook&ebv=EK&ppid=Page-__-71