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Community College of Denver Graphic Design History Project
This assignment may take time but it is pretty simple. Make a journal for a graphic design history class in an online formatted project. There are different eras in history that had different types of art coming from each one. For this assignment there is about 26 different eras listed and you need to create a small page for each. Fear not, you just need to collect a series of pictures for each era and compile them into nice pages. You will also copy and paste the words that describe the era from the directions i give you, and find a few artists names to add to each era’s page. Thats pretty much it, but you also have to make a cover and bibliography for it. I will include all of the exact instructions, with screenshots of the examples for you to use.
Students should design the front and back cover of their journal to a size of 8 tall by 16 wide.
Your bibliography must include a list of all the sources you used during the semester to create your spreads. The visual and title is up to you but it should be appropriate to graphic design history and you will be evaluated for concept and execution.
Remember good design wraps around so designs that wrap from front to back can be very effective.
Perhaps you want to come up with a clever title for your book and select appropriate imagery.
Remember when designing the cover that the front side would be on the right and the back cover would be on the left.
Your bibliography must include a list of all the sources you used during the semester to create your spreads.
When designing the bibliography try to pull in some elements from the cover such as color or backgrounds. This will help these two components dialogue with each other and create unity within your design.
Shorten ALL of your links to edit out http://www at the start of a link and at the end after .com or .net as this will look better and fit in your layouts.
Example: http://www.charlesdanagibson.com/gibsongirls 32452567
should be shortened to
charlesdanagibson.com
If you used the same website for more than one image list it only one time under each style heading. Don’t list the same link multiple times under one heading.
IMPORTANT: Keep a running list as you are designing to avoid having to find sources at the end of our class.
The format for your bibliography should list the styles covered in order and sources for all your imagery and research. This bibliography will most likely require several pages to credit all your sources.
Example:
Victorian Era
charlesdanagibson.com
prang.com
caldecott.com
The major project will be to create a journal documenting the design movements covered this semester focusing on style characteristics of each epoch. You will submit your final journal as a combined Adobe acrobat .pdf file. You must combine files and send it only as a .pdf file to make sure I can view your design and fonts accurately. COPY THE LISTING IN THE STYLE GUIDE BELOW for style characteristics that correspond to each style. Do not make up or attempt to determine the characteristics of each style. Copy and paste.
These spreads must include:
A. Name of style
B. characteristics-USE THE STYLE CHARACTERISTICS AS LISTED BELOW.
C. List three to four key artists
D. At least 3 different images from that style
The final product will be digital spreads highlighting the epochs of design history. Your work could later be output and wire bound to make a handmade book that will be a valued component of your portfolio.
Format: Individual pages are 8 by 8 square and spreads 8 by 16. *
Note: when you see the word AND in the list that follows of spreads it designates the break between the left page and right page of a spread. Please place your spreads in this exact order.
Spreads [a spread is two pages side by side]
1. Victorian Era AND Arts and Crafts
2. Ukiyo-e AND Art Nouveau
3. Vienna Secession AND Cubism
4. Futurism Poetry AND Futurism Graphic Works
5. Dada AND Expressionism
6. Surrealism AND Photography and the Modern Movement
7. Plakatstil AND Art Deco
8. Suprematism/Constructivism AND De Stijl
9. Bauhaus AND the New Typography
10. Modern Movement in America AND International Typographic Style
11. New York School AND Corporate Identity & Visual Systems
12. Conceptual Image AND Digital Revolution
13. Postmodern Design [Deconstruction/New Wave & Retro/vernacular]
How to create a multiple page document for your journal When creating your journal you should make a multi-page document that will contain your 13 graphic design history journal digital spreads. If you don’t know how to do this click on Modules: Tutorials as we have provided links there to show you how. If you create individual spread files you will eventually need to combine all your files at the end. Combined files is required for grading as it is too time consuming to have to open each individual spread and I will return them to you for merging. If you need help to get started it makes great sense to connect with our lab techs Eugene Brown and Norman Ramos. Their contact information is in your syllabus and they can help you set up your files correctly at the start.
The style characteristics from this style guide should be used in the appropriate spreads. I suggest you copy and paste them directly from this list to avoid any spelling errors.
STYLE CHARACTERISTICS
Victorian Era
Chromolithography
Naturalistic renderings
Decorative type
Lots of ornament
Ephemera
Arts and Crafts
Stylized natural forms leaves, flowers
Horror vacui crowding of design elements in the field
Historicism use of past styles, especially medieval figures
Private press movement books
Ukiyo-e
Floating objects in a floating world
Sense that we are frozen in time
Japanese themes such as geisha girls/
kabuki theatre/nature: result of isolationism
Woodcuts
Art Nouveau
Stylized natural forms flowers, birds
Whiplash curve bimorphic lines, curvilinear
Exotic females removed from
contemporary time and place
Vienna Secession
Elongated figures and typography
Tall, thin compositions
Hand-drawn, stylized type
Rose motif
Can resemble a stained glass window
Cubism
Monochromatic palette analytical cubism
Faceting of surfaces
Geometric shapes
Simultaneity the subject is viewed from
several angles at once, the subject remains
stationary and the viewer moves
Futurism poetry
Free typography
Onomatopoeia use of words
whose sounds suggests a sense/emotion
Simultaneity
In graphic works, letters suggest sounds
from different sources heard at once
In figurative works, the viewer remains
stationary and the subject moves,
the subject is represented
in multiple positions at once
Futurism graphic works
Geometric patterns
Onomatopoeia use of words
whose sounds suggests a sense/emotion
Machine aesthetic automatons,
or elements suggesting industry
Dada
Ready made materials
Photomontage
Absurdity, humor & social criticism
Expressionism
Bold contour drawing
Woodcuts
Deep sense of social crisis
Empathy for the poor
Thick paint
Exaggerated distorted color,
drawing and proportions
Surrealism
Dream imagery
Personal symbolism
Illogical juxtapositions of elements
Photography and the Modern Movement
Concern for point, line, plane,
shape and texture
Multiple exposures, pure form and distortion
Solarization and experimental techniques
Plakatstil
Name of product
Flat background color
Dominant stylized image
Art Deco
Zig-zag line
Geometric shapes
Machine aesthetic streamline, converging lines
Eclecticism, international motifs
Assyrian, American Indian, Greek
Suprematism
Non-representational
Pure colors
Basic geometric shapes
Lettering looks Soviet influenced
Often uses red and black
on beige colored background
Constructivism
Geometric shapes
Asymmetry
Diagonal lines
Lettering looks Soviet influenced
Often uses red and black
on a beige colored background
De Stijl
Asymmetry
Primary colors with neutrals black, white and gray
Perpendicular lines
Bauhaus
Sans serif asymmetrical type-New Typography
Deliver message and communicate
Function not decoration
Purity, clarity, simplicity
New approaches to photography
Extreme scale contrasts bird’s eye/worm’s eye
Montage
New Typography
Asymmetrical, flush left ragged right
Priority assigned to text based on weight and size
Purpose of communication is to
function not decorate
Type used in simple form without embellishment
Rules should be used for emphasis
Modern Movement in America
Bauhaus influence
American content
WPA typography for social programs
The International Typographic Style
Asymmetry
Flush left/ragged right layouts
Sans serif letters with bold words for emphasis
Reductive, objectivity, no superfluous decoration
Grid systems
New York School
Uniquely American approach
with origins in European modernism
Playful, visually dynamic and unexpected
Analyze communications content-reduce to symbolic essence
Use of shape
Asymmetrical balance
Corporate identity & Visual Systems
Logotypes and identities
Pictograph signage for
Olympics and transportation
Conceptual Image
Narrative information communicated
with ideas and concepts
Familiar in an unfamiliar setting
Scale changes, substitution,
visual puns and play
Digital Revolution
Computer generated imagery
Internet, interactive design
and worldwide web
Postmodern Design
Deconstruction
Broke with international typographic style communications
Intuitive
Communicated emotional qualities
with expressive typography
Layering/overlapping
Uses computers to generate
layouts and typography
New Wave
Stair stepped rules
Some evidence of grid
underlying organization
Layering, overlapping simultaneity
Retro/Vernacular
Eclectic modernist European design
of the first half of century
Disrespect for proper rules of typography
placed in new ways
Kinky mannered type of 20s/30s
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