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Minnesota Twin Cities REM5 Competitive Advantage Discussion Questions

 

Can you help me understand this Market Research question?

How would REM 5 have a competitive advantage for using VR in classrooms and specifically cardboard VR. Also what would their market strategy be when using cardboard VR. There’s a study saying that the number of people being diagnosed with ADHD is increasing, so that could possibly be included in the value proposition saying that VR helps kids focus more(?)

  • Value Proposition –What problem do you solve? What products/services do you suggest delivering to the targeted market?
  • Market Analysis & Competitive Advantage
  • Marketing Strategy –Note: VR and its potential future is extremely challenging to articulate without physically getting someone in a headset to experience it firsthand. How will your marketing strategy overcome this challenge?