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West Virginia University Marketing Strategies Questions

Explain the role of marketing in the firm’s success and marketing’s value to consumer and society
Please explain the basic components of a marketing plan and how it is different than a business plan.
Discuss the growing importance of ethics in a consumer-oriented world by choosing a company that you feel demonstrates Ethics or Corporate Social Responsibility and provide the evidence through research to explain why you chose this company.
Please explain how the External Environment is important for all marketing decisions and how it need to be continuously adapted to changes in the micro and macro environment.
Please choose your favorite Global company that you feel has used their marketing strategy successfully to brand themselves globally and explain why.
Discuss the consumer buying behavior; explain how social and cultural influences affect an individual’s buying behavior, and the consumer decision process.
Discuss business and organizational customers and their buying behavior
Discuss the importance of market segmentation.
Explain the steps in the market research, and the methods for collecting primary and secondary data.
Describe the key differences between goods and services; what branding is and how to use it in strategy planning, the importance of packaging and the role of warranties in strategy planning.