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I need an explanation for this Web Analytics question to help me study.

Find an example of an improvement in the area of sports business in which you’re interested in working (i.e. ticket sales, marketing, sponsorships, communications, team operations, etc.) that has been accomplished through the use of research, data, or analytics. Describe the improvement and how insights gleaned from research, data, or analytics helped contribute to it. Then identify how continued improvement can be accomplished through data analysis and research.