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California University of Management Google Merchandise Store Questions

 

I’m working on a web analytics multi-part question and need an explanation to help me learn.

Log in to the Google Analytics Demo Account (http://analytics.google.com/analytics/web/demoAcco…). You should have a google account. 

Part I:

Answer the following questions by taking a screenshot and explaining what is being represented. These can be obtained by reviewing the Acquisition Report.

  1. Identify the traffic source with the highest level of engagement.
  2. Identify the source that is sending the most traffic to the site.
  3. Identify the top-performing keywords.
  4. Identify the top-performing social channel.

Part II:

Answer the following questions by taking a screenshot and explaining what is being represented. These can be obtained by reviewing the Behavior Report.

  1. Identify the pages with the highest bounce rates.
  2. Identify the page with the highest exit rate.
  3. Identify the most used keywords in Site Search throughout 2019.

Part III:

Answer the following questions by taking a screenshot and explaining what is being represented. These can be obtained by reviewing the Conversion Report.

1. Identify the highest converting goals.

2. Identify the micro-converting landing page.

3. Identify the macro-conversions.

4. Identify the highest converting landing page.

5. Identify the point in the conversion funnel where the most conversions are being lost.