Social Science homework help

http://store.darden.virginia.edu/Syllabus%20Copy/Framing-a-Life-Story_S.pdf
Discussion Questions:
Why do you think that the decision to act on one’s values is sometimes labeled as “naïve”?
Why do you think that the individual who decides to act on his/her values is sometimes labeled as “unwilling to make the difficult calls” or “not committed to the firm”?
Why do you think that the individual who decides to act on his/her values is sometimes labeled as “not driven to succeed”?
Can you identify alternate stories or “frames” to use to change these labels, at least for yourself or for the case actor him or herself?
APA Style 500 words