Using what you know  about the needs of the  customer (which you must specify), what can you offer  that is unique,  and why should you be hired? 

 Personal Value Proposition:  Branding   Branding  is not a logo.  It is a process of creating a perception in  the mind of the  consumer.  In this exercise you will create a  “three-minute elevator  speech” or value proposition, to brand yourself  (i.e. create value in the mnd  of the customer) for a position as a  marketing manager for a soon-to-open  marketing consulting firm  specializing n health care.  Using what you know  about the needs of the  customer (which you must specify), what can you offer  that is unique,  and why should you be hired?