Writing Homework Help

PART 1: After reviewing the “Content that Ranks” examples (I have attached this file) complete the following assignment due Sunday 9/26:

Your client’s website is well-optimized but still ranks poorly on all of the important keywords. Come up with a great linkbait page for your client (pick one from the list below). Describe your idea for linkbait and why you feel it would be successful in around 2 double-spaced pages. *Hint, be sure to understand what Linkbait (also called referrals) is before you do this assignment! Be creative, why would people link back to you?*

Your client is (pick one):

A family practice doctor

A CPA

A financial planner

A physical trainer

A mortgage broker

A cake decorator

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PART 2:

https://www.forbes.com/sites/lauraheller/2017/03/21/grocery-shopping-is-about-to-change-dramatically/#633766ec6be2

Read the Article above “Grocery Shopping is about to change dramatically.” In a minimum of 400 words, answer the following questions. You will be graded on the accuracy of your answers, tying in course concepts, and showing an understanding of Chapter 5 material. Please have your answers double spaced, Times New Roman font, size 12. I have attached the assignment and article transcript to this for your convenience too in case the article link doesn’t work well. While this article is a few years old, it provides a great example of various marketing strategies that are very relevant today. This is due 9/26.

Answer the following questions using materials learned from chapter 5:

1. What “strategy” is Lidl using: Market Penetration, Market Expansion, Format Development or Diversification? Explain.
2. How has Walmart changed to stay competitive in the grocery category? What advice do you have for them?
3. Amazon purchased Whole Foods in August of 2017 after this article was written. Why do you think Amazon made that acquisition? Was it a good idea? What is their strategy?