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University of the Cumberlands W6 Organizational Strategies Memorandum
Overview
This week’s topic may be the most “fun” of any of the strategy topics addressed in this course. So far, we’ve focused almost exclusively on how businesses compete – how they try to achieve a competitive advantage in their industries. But there’s another way to make money (as outlined in Week 1); that method centers around the selection of industries in which an organization chooses to operate. This week, we focus on the block in that diagram labeled “Industry Attractiveness” – which industries should we be in? This is the definition of corporate strategy.
Goals for this week and their relationship to our course objectives
This week our learning materials, activities and assignments will help you achieve these goals:
- Interpret and recommend organizational strategies at the functional, business, corporate and global levels.
- Discuss and gain sensitivity to ethical issues in strategy making.
- Exercise the ability to think holistically and integrate the concepts and tools of strategic management to create realistic strategic recommendations.