Writing Homework Help
MKG 530 GU WK 6 Integrated Marketing Communications Just Denim Essay
IMC -Integrated Marketing Communications
Context/overview: Your marketing plan should demonstrate a promotional approach that embraces integrated marketing communications (IMC). This includes a clearly-stated message that is consistently communicated to your stakeholders.
Write a 3-5 page paper addressing your IMC promotional efforts that include:
If you plan to use personal selling or direct marketing and have previously discussed these in your distribution section, reference that here and be sure you have fully covered the communication aspects of these tools.undefined
You must show a clear understanding of what you want your IMC promotional strategy to do for you in terms of measurable outcomes. Ensure your IMC approach makes sense, given that you could easily spend millions of dollars (in theory) to promote your product or service.
When all is done, your IMC strategy will provide an executable promotional plan that indicates the, what, where, when, and how much.
The requirements below must be met for your paper to be accepted and graded:
References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.