Writing Homework Help

Apply the following six questions for planning process to any chosen company from your local market: 

• Where are we now?
• How did we get here?
• Where are we heading?
• Where would we like to be?
• How do we get there?

Question two (25 marks) (500 words)

Imagine you are the manager of a retail store and apply the following questions in trying to understand of your customers.

1. Who is important in the buying decision?
2. How do they buy?
3. What are their choice criteria?
4. Where do they buy?
5. When do the buy?

Question three (25 marks) (400 words)

“A brand is a core product/service augmented by additional distinctive features which add value & deliver specific benefits to its users. Apply the components of a brand’s position in the market place a brand product or service in your local market.

Question four (25 marks): (600 words)

Trend to centralize buying function has had impact on the evolution of retail industry by reforming buying function & making it more efficient.

Chose a company that applies the central buying function, explain how implementation done and the reason for adopting this option.

In addition, chose another company that applies the decentralization of the buying function, explain how the execution and the reason for adopting this option.

Describe their buying teams/committees and the challenges they face in the buying function.