Writing Homework Help

Read the attached Allstate insurance case . Answer the 5 questions at end in as much detail and elaboration as you can. Make sure to watch mayhem commercials at the youtube website. Make sure you read whole case as pages are out of order. Pages are uploaded. 

For question 2 instead of answering the question in the case answer this: After watching the mayhem commercials what do you think their brand promise is. Also, instead of having the mayhem man, based on this promise, how could they do (execute) their ad.