Writing Homework Help

Read the “Twitter Inc. in 2019: Are the Growth and Profit Sustainable?”

Complete the Twitter Incorporated Financial Analysis Assignment (Excel
Spreadsheet) with your calculations of the indicated (green highlighted cells)
financial ratios. Calculate your financial ratios for the spreadsheet from
Exhibits 1 and 2 from the case.

NOTE: Use the “Commonly Used Financial Ratios” PDF formulas for the
financial ratio calculations.

TIP: Use n=2 in your CAGR calculation.

Answer the following questions with short essays (Typed, Single or DoubleSpaced, 12pt. Font w/ 1″ margins). Please clearly separate and mark each
essay:

(1) Evaluate Twitter Incorporated on the Three Tests of a winning strategy (Gamble, 2021,
Chapter 1). Evaluate each of the three tests as either Pass or No Pass. Explain your answer for
each of the three tests of a winning strategy. (page length: 1 page).

(2) Classify Twitter Incorporated’s competitive strategy into one (and only one) of the five
generic competitive strategies (Gamble, 2021, Chapter 5). Explain your reasoning behind this
analysis. Then, discuss how Twitter Incorporated executes this competitive strategy in the
marketplace of the Social Media Industry. (page length: 1 page)

(3) Evaluate the financial performance of Twitter Incorporated. Use the financial ratios from the
Twitter Incorporated Financial Analysis Spreadsheet to support your answer. Classify Twitter’s
financial strength as either, poor, average, or excellent and explain your reasoning for this
conclusion. (page length: 1 page)

(4) What are three major strategic issues that the Twitter top management team needs to
address as of the end of the case study (approximately early 2019). List and discuss three major
strategic issues faced by Twitter. (page length: 1 page).