Writing Homework Help

arning Objective: Apply chapter concepts to discussion of augmented reality as it will affect the future of marketing, in addition to proposing how marketing will be affected in the future due to the pandemic

Instructions:

• Familiarize yourself with the concept of augmented reality 
  • EveryCompanyNeedsAugmentedReality_HBR2017.pdf
  • https://mobidev.biz/blog/augmented-reality-future-trends-2018-2020 (Links to an external site.) 
• Discuss how Augmented Reality can affect the CLIENT in your Project (or a general business owner if your client isn’t realistically going to use AR) (provide support for your proposals)

We know that the pandemic has affected individuals in ways that we haven’t even imagined. In what ways do you believe the pandemic will affect BUSINESS? You can focus on marketing, specifically, OR you can focus on your professional industry. 

• Provide 2 links to a blog post or news article about the pandemic and your chosen industry.
• Summarize at least 2-3 negative effects of the pandemic for the future of this industry
• Summarize at least 2-3 positive effects of the pandemic for the future of this industry.
• Speculate how your chosen industry will have to change or adapt as a result of the pandemic.

Respond to at least one classmate about AR or the pandemic. Do you agree/disagree? Why or Why not? (can’t do this part until I post mine first)

Augmented Reality

AR could be quite impactful for our client and make them stand out in the crowded alcohol space. As Makarov (2021) identifies on MobiDev.com, one of the 2021 trends for AR is in shopping and retail. Since our client wants to open a distillery where patrons can not only try their distilled alcohol but can also buy it by the bottle, this presents a unique opportunity to include AR in their on-site communications. First, the distillery could create a code on their bottles that lets drinks pop up that are regularly served on their menu in the tasting room and describes the flavor profile of each spirit. In addition, on the bar at the tasting room, there could be graphics that allow visitors to dig into the ingredients in their cocktails, especially information on their particular bottles of liquor that can be bought at the on-site store. Better yet, if the particular AR experience the distillery created used information the mobile device already knew about the person to give suggestions on what that customer might like, they could possibly create brand loyalty more quickly.

Reference

Makarov, A. (2021). 10 Augmented reality trends in 2021: The future is here. www.mobidev.com (Links to an external site.)

Pandemic

Link 1 – https://www.cnbc.com/2021/07/20/rule-breaking-in-bars-in-holland-an-issue-as-covid-rate-soars.html (Links to an external site.)

Link 2 – https://www.wfmynews2.com/article/news/local/greensboro-bar-owner-moves-out-of-state-due-to-coronavirus-restrictions/83-4bfacce2-a436-4e48-9052-1fde8c18167f (Links to an external site.)

The negative effects of the pandemic on the spirits and alcohol industry are pretty obvious! As bars have been some of the last places allowed to open back up to full capacity, in-house alcohol sales have plummeted. In addition, it is quite hard to be socially distanced in most bars so even as other venues were able to open, customers may not feel as comfortable as they once were in these social places.

This does, however, give an opportunity for the alcohol industry to reinvent itself which can certainly be seen as a positive. While bars were not able to be fully utilized during the pandemic, customers were allowed to take containers of alcohol to go. This presents the industry with additional opportunities for advertising as they could provide to-go containers for restaurant and bar customers to help solidify their brand’s presence in peoples’ homes. The down time created in many breweries and distilleries offered owners the time to create new offerings and direct-to-consumer channels that brought their product into consumers homes, as well.

The alcohol and spirits industry, in general, will have to edit how they communicate with consumers (so as not to lose them when they are in the bars less often). In addition, distillers will need to continue to push for reform within the three tier system (requiring distributors in many states to sell to stores which then sell to customers) which inhibits growth opportunities and makes for a high cost of entry into the liquor industry. Rising tides lifts all ships, as the saying goes, and innovation that is found by one distillers/producer could be used by many across the industry. COVID has taught everyone that innovation and flexibility cannot be overstated in importance!