Writing Homework Help

I need help with a Writing question. All explanations and answers will be used to help me learn.

1. Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations: (a) manufacturer of an infusion pump therapy kit for use in hospitals, (b) a hospital offering a nutrition work-shop for seniors, (c) an academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.

2. Robbinsdale Hospital is one of two hospitals among the six facilities in the city to have an intensive care (Level III) nursery.  This facility is tailored to treat infants suffering from severe medical complications upon delivery.  The program director is deciding whether to use an emotional or rational appeal in advertising copy.  What are the considerations in this decision.