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University of South Florida Workplace Communication Business Letter Essay

 

Importance of Workplace Communication: Business Letter

Professionally formatted business letters are developed within companies for the purpose of communicating information to other companies, vendors, and customers. Critical thinking and effective writing used in the development of a professional business letter teaches valuable skills applicable to large and small companies. In a large company, the task of letter writing typically falls to an advertising department, copywriters, and marketing specialists. In a small company, it is often accomplished by a business owner. Persuasive skills used in the development of this type of project get a reader’s attention, generate interest and desire within the reader for a product or service, and then motivate the reader to take action.

Here are general tips to help you write effective business letters:

  • Type the letter on 8.5” x 11” paper with 1-inch margins on the top and sides.
  • Use a professional-looking font (Times New Roman, Arial) in 11 or 12-point size.
  • Ensure the completed letter contains the following sections and information:
    • Sender’s address
    • Date (with 2 to 4 spaces above and below the date)
    • Intended reader’s address
    • Salutation (2 to 4 spaces above and below the salutation)
    • Letter body (single space lines within paragraphs; double space lines between them)Complimentary close (2 spaces before the complimentary close and 4 spaces after it to allow room for the signed name of sender)
      • Introduction that states what you are writing about and why you are writing
      • Well organized discussion giving details of your topic
      • Conclusion giving directive action and a positive ending
    • Signed name of sender
    • Typed name of sender
    • Final Draft Setup Requirement:Polished, properly formatted, onepage letterSingle spaced11 or 12point Times New Roman fontWHAT:Write a1page business letterappropriate for the professional workplace. HOW: Thebusiness letter will be addressed to a classmateand willcapture the classmate’s attention;describe (briefly) the steps of process writing;present a persuasive argument to motivate the classmate to use steps in process writing in development of his/herwrittenassignments throughout the semester;demonstrate your knowledge of process writing, your ability to craft a professional letter, and your skill at persuading a reader to action.WHY:This assignment strengthens your ability to analyze, synthesize, and evaluate main ideasin production of a common communication document. It demonstrates writing as a process that requires substantive revision, and it promotes communication skills aimed at a specific audience about a particular subject for a defined purpose while advancing your understanding of your strengths as a writer of persuasive business materials.Writing a persuasive business letter is beneficial in other ways, too.oCritical thinking and effective writing used in the development of this project teaches valuable skills applicable to large and small companies. In a large company, the task of letter writing typically falls to an advertising department, copywriters, and marketing specialists. In a small company, it is often accomplished by a business owner. oPersuasive skills used in the development of this type of project strengthen understanding of the AIDAplan: attention, interest, desire, and action. This means a letter writer needs to know how to get a reader’s attention, generate interestand desirewithin the reader for a product,service, or decision, and then motivate the reader to take action.oThis type of business writing is also a great way for your instructor to assess your skills of organization, critical thinking, and grammar/punctuation.