Writing Homework Help

you should consider the following resource categories: (a) management, (b) marketing, (c) operations and capital expenditures, and (d) resource risks and opportunities. For this discussion, you are going to consider the broad area of management, a foundation resource.

View the video The Key Differences Between Leading and Managing (Links to an external site.).

As you develop your response, focus on the following information (you are encouraged to go beyond the text for information):

• John Kotter suggests that leaders and managers have different roles within a business, and the difference might be important in a startup.
• Evaluate the role of a leader in a startup. At what point are the functions that Kotter suggests leaders perform the most important in a startup? In your opinion, are backers of startups more interested in leaders or managers? Offer at least two reasons to support your response to the preceding question.
• Evaluate the role of a manager in a startup. At what point are the functions that Kotter suggests managers perform the most important in a startup?
• Offer us a link to a video or an article that complements your answer to the items above.