Writing Homework Help
CC Changes in The Modern Grocery Store Essay
The modern grocery store has undergone some dramatic changes that have mirrored the demographic changes that have occurred in our society over the last ten to fifteen years. Family units, singles, and relationships between couples have changed and are continuing to change.
Your assignment is to go to a local grocery store and observe the product categories on the grocery shelves.
- Consider product line mixes and any perceived changes from a few years ago. For example, which is more dominant—single-serving items or multiple-serving items?
- Assess what you see.
- Next, interview a store manager and get his or her impressions on the changing grocery customer.
- Match this material to the information provided in the chapter
Use the name Noor For the store manger and use the book consumer behavior 12 edition by Schiffman,Leon G./wisenblit ,Joseph l for reference.Make sure the entire assignment is 5 pages long including the title page reference page. Please include the page number when citing the book.