Writing Homework Help
BU Managing Customer Knowledge Through Big Data Analytics Article Review Discussion
Question 1 Short article review
In this course, you have been exposed to how Big Data can be used to analyze and solve certain economic and social problems. For this question, you will select one article of interest to you that uses Big Data to analyze a specific economic and social problem and write a short summary (not more than one page typed and double spaced). Specifically, you should describe how the article uses the Big Data and summarize the conclusions of the article. Examples of applications could include one of the following (but you should feel free to choose any article including those mentioned on the course outline):
- Big Data and health (e.g. to predict flu epidemic)
- Big Data and race
- Big Data and business (e.g., predict sales, or just a description of how one company such as Walmart, MasterCard, Telus, Uber, etc. uses big data)
- Big Data and the movies (e.g. the Netflix Challenge)
- Big Data and crime
- Big Data and tourism
- Big Data and climate change
- Big Data and racial discrimination
- Big Data and elections etc.
Please be sure to provide an appropriate reference to the article and you should keep the article in case we request to see them. The following Google Scholar link provides a list of articles which might be of potential interest https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=big+data&btnG= (but you should feel free to choose any article from anywhere)
Question 2 (article and PPT are attached below)
Read Sections 1 and 2 of the following paper the PDF copy of which is available in the same folder as this assignment: D’Amuru, F.D. and J. Macucci (2017), “The Predictive Power of Google Searches in Forecasting US Unemployment,” International Journal of Forecasting, 33, 801-816. Use this paper, in conjunction with the Lesson 1 PowerPoint slides, to answer the following questions.
- Is Google Trends data cross-section or time series?
- Why does Google Trends data lie between 0 and 100?
- Suppose that a researcher conducts Google Trends analysis of unemployment in Canada using two keywords: “unemployment benefits” and “jobs”. Suppose that the Google Trends Search Volume Index for “unemployment benefits” is 80 and that for “jobs” is 90 which keyword is more popular? Explain.
- State one possible limitation of Google Trends data.