Writing Homework Help

Publicly held company, Grector Manufacturing, the North American leading producer of car widgets*, has its corporate headquarters in San Ramon, California, a city of 44,000 people. The corporation has several manufacturing plants across the US. One of these is located in Creely, California, a town of 3,500 in the center of the state. The manufacturing plant is the town’s single leading employer. The plant which produces the widgets had an industrial accident yesterday. There was an explosion in the widget processing department, which involves the melting and recasting of the metal used to make the widgets. As a result of the explosion, one worker died, two are listed in critical condition, including the plant foreman, and a plume of toxic smoke was released over the town itself. The toxic smoke resulted in the closure of schools and businesses for the day, with advisories to stay indoors for the next 24 hours.

Grector Manufacturing stock was down by from $32 a share to $23 a share by the end of the day, a decrease of almost 30%.

Your task:

You are part of the public relations team assigned to minimize the damage on all levels done to the company as a result of the accident. Your task is to communicate with the seven “publics” the company has.

1. In preparation to do this assignment, you should first look over the Examples of Crisis Management handout.
2. Using the attached handout for this exercise Download attached handout for this exercise, outline how you would address at least two of the seven “publics” (listed in the PR chapter of the textbook) being specific as to what you would do, be it a press release or an event (what type), etc. Use the activities/services listed in the PR chapter of our textbook to help you create your plan below.
3. Here’s an example of how you should fill out the handout:
   

   (This example is set up as a table that contains the type of audience in the first column, the type of activity taken from the list in Ch. #11 in the second column, and in the third column is a description of the activity plan you came up with.)

   Public	Activities Category	Actual Plan
   Community	Marketing Communications	Develop a hashtag to use on social media to proactively get the message out about what we are doing to mitigate the situation. Use the hashtag to also relay real-time information the community needs to know about the safety of the community currently.

4. * The site whatis.techtarget.com/definition/0,,sid9_gci213364,00.html gives the following definition of “widget”: “In general, widget (pronounced WIH-jit) is a term used to refer to any discrete object, usually of some mechanical nature and relatively small size, when it doesn’t have a name, when you can’t remember the name, or when you’re talking about a class of certain unknown objects in general.” Don’t get hung up on the exact product this fictitious company makes! : )