Writing Homework Help

California State University Fullerton Jollibee Marketing Research Mini Project PPT

 

Assume your team is serving as a marketing research consultant and has been asked to run a quick research study for Jollibee restaurant located at 601 N Euclid Street, Anaheim. The main objective for this research are as follows: 

1)    What are some opportunities for Jollibee (Anaheim location)?

2)    What are some opportunities threats for Jollibee (Anaheim location)?

Given that you have limited time to conduct the research, you only have to use secondary data for this study (from the Internet and other sources). One source you are required to use is Yelp. Go through recent Yelp reviews for the restaurant (e.g. the latest 30 to 40 reviews on the restaurant). It would be a good idea to look at reviews before COVID 19 as well as reviews posted during the current time. Other secondary data sources could include news articles, website, social media etc .Based on these Yelp reviews and any other secondary data you find, create a report in PowerPoint.