Writing Homework Help

Create a 60-second radio ad to support your fruit/veg/plant campaign. Stick with your fruit/veg. Continue to refine your creative strategy.

1. Maintain your USP, positioning and concept. Carefully consider your target audience and the radio stations/formats they listen to. Visualize your listener in their radio listening space.

my usp is: pop-up shop and different types of durian products, like durian ice-cream, durian milk, durian chip, durian cup-cake.

Dear Betty,

We have come up with new packaging and favorable flavors to make our durians appear and taste better. We want to give our customers THE ULTIMATE EXPERIENCE. I, therefore, welcome you to try the products and am sure you will like them

We developed some durian snacks to make our durian tastes better! Our staff is fully qualified and experienced designers, nutritionists, and food and beverage experts. They specialize in fruit juice production and meeting consumer needs.

Durians can reduce cancer risk, prevent heart disease, fight infection, lower blood sugar, and reduce weight. Come to our “Durian pop-up shop” enjoy the limited durian free samples and take your first bite!! We also have a 20% discount and a no-limit free shopping for all our durian products. The dual offer is valid till November 20, 2021. Our company replies instantly, and orders are delivered on time according to the customers’ requests.

Many have tried, and many have failed. We have succeeded because we value our customers and we give them an ULTIMATE EXPERIENCE. Our pop-up shops have all your needs under one roof. You can get durian milk, durian ice cream, durian cake, durian powder, durian paste, durian chips, and many more. We believe that the durian is the King of Fruits across the globe.

To customize your durian gifts to your employees and valued customers, visit the link www.DURian.com. To see more about the products and follow the guidelines on how to place an order. You can also visit the shop and get the services you want at a cheaper offer.

Sincerely,

Clarice,

Operations Manager.

1. Choose a radio format discussed in class (Pitch / Drama / Jingle).
2. Write a script. Be mindful of the content structure: Introduction, Middle, Conclusion. Consider other aural exciters (SFX, music, etc.). MAKE SURE YOU SEARCH FOR AND EMPLOY A SCRIPT FORMAT.
3. TIME and EDIT your spot. Act it out loud. Have someone else read it to you. Listen. Every word choice is critical in radio — edit repeatedly. MAKE SURE IT’S 58-60 SECONDS.
4. OPTIONAL: Record your spot (nothing complex – your mobile phone is fine)
5. Submit your script in the correct script format. Try and fit it to a single page.