Writing Homework Help

In a 2-3 page double-spaced paper, describe the type of promotional message that would be most suitable for each of the following personality market segments and give an example of each.

For each one, explain why the ad is a good example of the segment.

Include your example ads by either including the images in your paper or providing working hyperlinks to them:

1. highly dogmatic consumers,
2. inner-directed consumers,
3. consumers with high optimum stimulation levels,
4. consumers with a high need for cognition, and
5. consumers who are visualizers versus consumers who are verbalizers

-Book:chiffman & Wisenblit (2019). Consumer Behavior 12 ^th edition. Pearson Prentice Hall.

eText ISBN-978-0-13-473499-6

Hardcover ISBN-978-0-13-473482-8

Chapter 1: Technology-Driven Consumer Behavior

Chapter 3: Consumer Motivation and Personality

Chapter 4: Consumer Perception