Writing Homework Help

Your Portfolio Project will consist of 3 parts, Remember – all 3 parts of the Portfolio Project are related, with each part building on the next part.

For Part 1, you will write a LinkedIn article where you will demonstrate your thought leadership by discussing the implementation of a digital marketing strategy for a business. Write about your responses to the following questions:

• What are the benefits of integrating a digital marketing strategy into a business?
• What are those key factors from a business that
  need to be pulled into the marketing strategy?
• How does social media fit in this strategy? What
  are the opportunities and challenges of implementing both paid and organic
  social media?
• How does email fit in a marketing strategy?
• What are some of the KPI’s that a business needs
  to focus on when evaluating a marketing strategy?

Write at least 400 words for your article.

For Part 2, you will write a LinkedIn article where you will demonstrate your thought leadership by discussing the implementation of a digital marketing strategy for a business. Reply to the following questions in writing your article:

• What are the benefits of implementing an effective content strategy in your marketing strategy?
• How does personalization fit in this strategy? What are the benefits of personalization?
• What are the core features of CRM programs? How do they help in managing content?
• What are some of the KPI’s that a business needs to focus on when evaluating a content strategy?

Write at least 400 words for your article.

For Part 3, using what you have prepared for Part 1 and Part 2, you will create a PowerPoint presentation that summarizes and explains the strategies, innovation and influencers.

• Create 2 Posts in LinkedIn
• Post your text and any relevant media from your Portfolio Project Part
  1. & Post your text and any relevant media from your Portfolio Project Part
  2.
• Put together a PowerPoint slideshow, including text, graphics, visuals, etc., that should be effective in helping your audience (instructor and classmates) understand your presentation.
• Deliver an informative and well-prepared presentation that addresses the following:
  • The benefits of implementing each strategy.
  • What to consider when implementing these strategies
  • How these strategies affect sales for an organization.