Writing Homework Help

1. https://www.eater.com/22450623/racist-brand-mascot-logo-changes-aunt-jemima-uncle-bens-land-o-lakes (Links to an external site.)

What did you learn about marketing from this article? What STP marketing strategies from Chapter 8 and the accompanying online lectures were discussed? Do the proposed “rebranding” changes described in this article meet the traditional criteria/conditions for repositioning a brand?

2. https://www.thedrum.com/news/2020/08/13/you-get-2-seconds-engage-consumers-online-mars-neuroscientist-shares-key-findings (Links to an external site.)

What did you learn about marketing from this article? What marketing research concepts from Chapter 9 and the accompanying online lectures were discussed?

3. https://www.vox.com/2021/6/2/22463223/covid-19-vaccine-hesitancy-reasons-why (Links to an external site.)

What did you learn about marketing from this article? How does this article relate to Chapters 10/11 and the accompanying online lectures on product strategy, especially product adoption and product diffusion of new products? What factors are making Americans reluctant to get one of the COVID-19 vaccines?