Writing Homework Help

Case Study #2: Dick’s Sporting Goods: Taking Control of Its E-Commerce

Operations

I. Read the case study in Chapter 4 of the textbook titled “Dick’s Sporting Goods:

Taking Control of Its E-Commerce Operations.”

II. In < 700 words, write a response essay that addresses the following

questions/issues:

● What factors led Dick’s Sporting Goods to retake direct control of its e-commerce

operations?

● What are some of the key features of the omni-channel approach now taken by

Dick’s Sporting Goods?

● As a consumer, what do you think about the approach being taken by Dick’s

Sporting Goods? Do any specific aspects of its omni-channel approach appeal to

you? Or would you simply prefer to buy sporting goods at the lowest possible

price, regardless of other factors? If you do not purchase sporting goods, that’s

fine — you can write from the perspective of someone who does. Do you think

that the approach taken by Dick’s is likely to succeed?

You may consult outside sources to help inform your understanding of the general

themes/ideas, but you do not need to. No citations are needed, either. Most of your time and

energy should be devoted to the third section. The facilitators and I are looking to see case

write-ups that demonstrate effort and originality — not some particular “right” answer to the

questions.

Remember the word limit — it is included here for a reason