Writing Homework Help

Brands and Brand Equity ANd Brand Positioning

The reading on Brands and Brand Equity
aims to combine theory and practice by summarizing and integrating the
latest theories and models in branding research and illustrating them
with examples from diverse industries, including stories of both success
and failure for well-known brands to which we can relate.

The reading on Brand Positioning
examines the importance of brand positioning in marketing. Effectively
positioning an offering in a distinctive way determines a firm’s
success or failure. The best marketing managers understand the
importance of brand positioning in creating a sustainable competitive
advantage for each of their good or service offerings.

Following your review, prepare a response to the following discussion question:

Why is branding so crucial to an organization’s success?