Writing Homework Help

Organisation: SEA Limited https://www.seagroup.com/home

1) Analysis of external factors

• General environment
  • PESTEL (political, economic, social, technical, environmental, legal) factors
• Specific environment
  • Market/industry analysis, competitor information, consumer analysis, etc.

2) Synthesis of analysis:

• SWOT (Strengths, Weaknesses, Opportunities, Threats)