Writing Homework Help

Case Study – Louis Vuitton, page 296. 

The assignment needs to be at least five pages in length. Be sure to follow the APA formatting for this assignment.

What are the critical issues or problems? What are the alternatives? What recommendations can be made? How can you justify your strategy? At least 3-5 journal articles required.

HOW TO DO A CASE STUDY :What is a Case Study? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs to one-two pages) to short cases (four to six pages) and from 10 to 18 page case studies to the longer versions (25 pages and above).A case is usually a “description of an actual situation, commonly involving a decision, a challenge, an opportunity, a problem or an issue faced by a person or persons in an organization.” In learning with case studies, the student must deal with the situation described in the case, in the role of the manager or decision maker facing the situation.An important point to be emphasized here is that a case is not a problem. A problem usually has a unique, correct solution. On the other hand, a decision-maker faced with the situation described in a case can choose between several alternative courses of action, and each of these alternatives may plausibly be supported by logical argument. To put it simply, there is no unique, correct answer in the case study method.

Please use the following guidelines:Case Study Analysis.Case study analysis gives students an opportunity to apply theory learned in the classroom to real world situations.Case studies do not have discrete answers.Rather, they challenge students to exercise their own business judgment in a supportive, educational environment.Students test their knowledge by analyzing situations; defining problems or issues; evaluating alternatives and/or forming conclusions to resolve the problem or issue; and making recommendations.

Case study analysis steps:

Gain familiarity with the case situation.This can be accomplished by reading the case several times.Read the first time to appreciate the general story before you begin to form conclusions or make analysis.

Define the issue or problem.To make an analysis or recommendation, one must first determine what the issue or problem is.As in the real world, note there may be more than one problem in a case study analysis.(You can appreciate the importance of this step if you ever took your car in because it was running rough and paid for several repairs because the mechanic didn’t correctly diagnose the problem in the beginning.)

Conduct your analysis.What are the possible causes of the problem or issue?What alternatives are possible given the facts presented?This is the most time consuming step, and the step with the greatest variation. There may be many possibilities.It might be helpful to list all solutions you can think of before focusing on the most useful or valid.There is not necessarily a right answer, but there may be several alternatives that lead to varying outcomes.The quality of analysis will depend upon application of theory learned in the classroom and through research. 

Make recommendations.Choose the recommendation you believe to be the best, justify it, and develop it.Recommendations may be made in the form of an action plan to solve the problem or issue.Or, recommendations may involve the choice of the best alternative for resolving the issue or problem. Recommendations made must be thoroughly developed and supported.

References

ICFAI Center for Management Research. (nd). Learning with cases. Retrieved January 2014from http://www.icmrindia.org/casestudies/learn_case.ht… 

Articles like main LV Website 

Simms, N. C. (2011). The Counterfeit Consumer: Counterfeit Luxury Goods and the Negotiation of Space and Subjectivity (Order No. 3490786). Available from ProQuest Central; Sociology Database. (917947161). https://www.proquest.com/dissertations-theses/counterfeit-consumer-luxury-goods-negotiation/docview/917947161/se-2?accountid=35796

Chaudhry, P. E., & Stumpf, S. A. (2011). Consumer complicity with counterfeit products. The Journal of Consumer Marketing, 28(2), 139-151. http://dx.doi.org/10.1108/07363761111115980

Chaudhry, P., Peters, J., Zimmerman, A., & Cordell, V. (2010). Evidence of Managerial Response to the Level of Consumer Complicity, Pirate Activity, and Host Country Enforcement of Counterfeit Goods: An Exploratory Study. Multinational Business Review, 17(4), 21-44. http://dx.doi.org/10.1108/1525383X200900026

Stumpf, S. A., Chaudhry, P. E., & Perretta, L. (2011). Fake: can business stanch the flow of counterfeit products? The Journal of Business Strategy, 32(2), 4-12. http://dx.doi.org/10.1108/02756661111109725

Doss, F., & Robinson, T. (2013). Luxury perceptions: luxury brand vs counterfeit for young US female consumers. Journal of Fashion Marketing and Management, 17(4), 424-439. http://dx.doi.org/10.1108/JFMM-03-2013-0028

Cheah, I., Phau, I., Chong, C., & Anwar, S. S. (2015). Antecedents and outcomes of brand prominence on willingness to buy luxury brands. Journal of Fashion Marketing and Management, 19(4), 402-415. http://dx.doi.org/10.1108/JFMM-03-2015-0028

Radón, A. (2012). Counterfeit luxury goods online: an investigation of consumer perceptions. International Journal of Marketing Studies, 4(2), 74.

Staake, T., Thiesse, F., & Fleisch, E. (2012). Business strategies in the counterfeit market. Journal of Business Research, 65(5), 658-665.

Nagasawa, S. Y. (2009). Luxury Brand Strategy of Louis Vuitton-Details of Marketing Principles. Waseda Business and Economic Studies, 45, 21-40.

Muratovski, G. (2015). Sustainable consumption. Sustai.

Gardetti, M. A., & Torres, A. L. (Eds.). (2017). Sustainable luxury: managing social and environmental performance in Iconic brands. Routledge.