1.)Who were the non-customers Marvel targeted?

2. There are several attempts to explain Marvels Success via competetive strategy but they fall flat: competitve strategy, with this specific case neither predicts nor explains the outcome why?

Formart:

Executive Summary

(If appropriate – should be written last to focus on key points/findings)

Introduction

Current Situation Analysis and pertinent Background including a synopsis of the relevant information from the case analysis tool short form.

Body

May include:

• Target Market Identification
• Market Needs
• Forms of IMC in use
• Analysis of Case
• Key Issues/Goals
• Recommendations

Should include:

• Decision Criteria
• Assumptions
• Data Analysis (analysis in appendix and summary info in the body)
• Preferred Alternative with rationale.
• Justification/Predicted Outcome:
  It is important that all guesstimates or creative ideas be founded upon some marketing rationale and a solid understanding of the metrics related to the target market and anticipated financial changes/impact. Using target market analysis and education estimation of population, $, and units is appropriate.

If you are not confident in your ability to do so…PLEASE FEEL FREE TO DISCUSS “HOW TO” as a team with the professor well in advance of your case presentation.

Conclusion