Writing Homework Help

Marketing proposal to increase kid traffic to increase revenue for the Hamlet Depot and Museum in Hamlet NC. Here are some notes and resources so far. Just need to write up 1-2 pages of ideas/suggestions. Only my part below.

Hamlet Depot and Train Museum 

Executive Summary:  Hamlet Depot and Train Museum (HDM) is a historic landmark which encompasses three buildings- the Visitor Center, the Depot and the Tornado building. It also owns the grassy knoll which has a shelter in Main St. Park across the street. Increase revenue and increase marketing. 

Current Situation –HDM is a 501c(3) foundation run by a Board of Directors of 15-20 members. Each member volunteers 4 hours a month of service and provides coverage of the museum from 1-5pm on weekends so that the building can remain open. The city pays an employee (Mechelle) to provide all services at the HDM 8 to 5pm M-F. Interns are possible but have not been explored. 

Mechelle works in the visitor center and the bathrooms that thru-traffic use are housed there as well. It is a fairly busy spot for thru-traffic traveling to the beach especially in summer months. The Gift shop which is a major source of revenue is unmanned, but a sign is on the door to contact her if people want to make purchases. That would require them coming from the Depot to the Visitor Center. The same holds true if they would like a tour. 

Currently, the upstairs has three city offices renting the top floor of the depot for businesses. The rotunda in the Depot is available for event rentals. There is a $150 event fee and third party liability insurance between $100-200 based on number of attendees and alcohol. Alcohol is brought in if caterer being used has a liquor license. Typically people use Seaboard Station. Also available for events is access to wifi, podiums, PA system, projector, TV, DVD. Amtrak leases the lobby in the bottom of the rotunda for its waiting room.  

Spencer train station- only roundhouse 

Value- 

Demand- 

Opportunity-  

Constraints 

Current Marketing- virtual tour on website  

STRENGTHS 

WEAKNESSES 

OPPORTUNITIES 

THREATS 

Product & Brand Strategy 

Overall Mission of Train Station and Guiding Principle- look into 501C 

Marketing Objectives 

three main focuses: 

1. increasing event traffic *** MAIN PRIORITY 
2. increasing kid traffic – Special events; ie Easter Bunny, Santa Claus, 4th of July, choo choo parties 
3. increasing revenue from traveler traffic- how does this become the rest stop people stop at and buy things at- gift shop is only revenue source for the 501C that runs the board 

Event Traffic- BIJAY 

Current ResourcesThe rotunda in the Depot is available for event rentals. There is a $150 event fee and third party liability insurance between $100-200 based on number of attendees and alcohol. Alcohol is brought in if the caterer being used has a liquor license. Typically people use Seaboard Station, though others are possible. People usually have a caterer in mind. Also available for events is access to ??wifi, podiums, PA system, projector, TV, DVD. Amtrak leases the lobby in the bottom of the rotunda for its waiting room.  

Finances 

Target Market- weddings, engagements, b-day parties, reunions, retirements; business meetings? Maybe the purchase of a movie screen, trackless train for kids train rides or events, play gym, popcorn machine, vending machine? 

SMART objectives  

Price 

Promotional Strategies food trucks/ Billy Bathgate for local traffic 

Kid Traffic- TAMBREY 

Current Resources- lots of interactive exhibits 

Finances 

Target Market mostly K-2; some middle schools, some birthday parties; Currently have traffic from schools in their own county but could reach out to Moore and Montgomery counties and the SC line is not far;  

SMART objectives  

Price 

Promotional Strategies- Interested in Partnership with National RR on Spring St and Discovery Museum in Rockingham which has a fee- families could make a day of it and cobranding possible 

event calendar- surrounding holiday 

Kids summer camps 

? playscape in main street park 

food trucks/ Billy Bathgate for local traffic 

Traveler Traffic- JASON 

Current Resources– currently people use the bathroom in VC only; no opportunity for getting into the GS easily; lots of games, bandanas, train , t shirt ins shop which is small. She is interested in books 

Finances 

Target Market 

SMART objectives  

Price 

Promotional Strategies ? playscape in Main st park; dog park 

Synopsis of Priorities and Overall Timeline

https://hamlethistoricdepot.org/nearby.html

This is not as serious as it looks. This is a group project in my Marketing class. Their are 4 of us and we separated parts of marketing plan into 4. My responsibility is only to purpose to get more traffic into the depot and museum via kid traffic. I already suggested some options if you look at the notes. It is really just an opinion of options. But this is a REAL place.