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University of the Cumberlands Colgate Palmolive Company Question

 

Assignment Content

  1. The final assessment of this course is a team case study project consisting of five major sections:
    1. Company Situation Analysis – Internal Assessment
    2. External Situation Analysis of current industry – Environmental Scan
    3. Tools for Analysis & Recommendations
    4. Problem Solving Model with Prescriptive Strategy Action Plan
    5. Oral Presentation of Problem-Solving Model for Action Plan
    6. Using your selected company, complete and submit the following components of the project by the end of the week:
    7. Introduction
    8. History & Overview of the Company
    9. Section 1: Internal Situation Analysis
    10. Internal Assessment & Analysis
    11. Capabilities & Resources Analysis (organizational structure, management, culture, financial condition – with ratio analysis if possible, an overview of resource capabilities, etc.)
    12. Description of products/service offerings
    13. Value Chain Analysis of one key product
    14. Overview of competitive strategy for one key product