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University of the Cumberlands Week 7 Strategic Management Reflection Memo

 

Global business is very different (yet still somewhat the same) as a business that focuses only on domestic. There are added sources of competitive advantage when companies consider moving their business/product internationally and, of course, added obstacles encountered.This week you learn about the different strategies to take your business internationally and the sources of competitive advantage that can be derived from country locations. In addition, you study the sources of differentiation between international cultures and how these sources are important to international strategy selection.

  1. Goals for this week and their relationship to our course objectivesThis week our learning materials, activities and assignments will help you achieve these goals:

Interpret and recommend organizational strategies at the functional, business, corporate and global levels.

Exercise the ability to think holistically and integrate the concepts and tools of strategic management to create realistic strategic recommendations.