Unit 2: Home Depot v. Yahoo

Your Task: Compare and contrast the two companies’ crisis response

INITIAL POST

Answering all of the following questions in 150 – 250 words.

What image repair strategy did they use? Was it effective? Why or why not?

• What did each company do well?
• Did one company do a better job at crisis communication than the other?
• What could each company have done better?

What were the consequences for Yahoo and Home Depot as a result of their handling of the data breaches?