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FAU Why Marketers Have Increased their Use of Product Placements Discussion
I’m working on a marketing question and need guidance to help me learn.
Question: Analyze why marketers have increased their use of product placements and integrations. Elaborate on whether or not you think that product placements and integrations are effective.
Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch & Michael A. Belch, 2018
McGraw-Hill Education
ISBN.13: 978-1-259-54814-7
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