Writing Homework Help

Your Marketing plan may be in either the form of a paper or Power Point Presentation.

Incorporate cultural analysis and economic analysis in your final marketing plan.

You are to select a product/service and a market plan for a foreign market of a US company that is not doing business in that market.

Details will be discussed and recorded in the weekly Collborate sessions June 7, 14 and 21.

REMINDER: DEADLINE FOR THIS ASSIGNMENT IS SATURDAY, JUNE 26, 2021 11:59 PM/PT.

Final Project- The Marketing Plan

Develop a Marketing Plan for a Global Market expansion.

In this project, choose an existing company and an existing brand to be part of a global expansion marketing plan.  

Develop the following elements of the Marketing planning process:

• A company mission statement
• A company SWOT analysis
• Marketing Objectives for the company
• Cultural Analysis of targeted expansion
• Economic Analysis of targeted expansion area
• A description of the target market
• A positioning strategy
• A brief outline of the Marketing mix strategies: 
  • The product
  • Pricing
  • Distribution and
  • Promotion strategies that satisfy the objectives and address the target market.
  • Summary